Lance White is a Member and Partner at Apollo Sports & Entertainment Law (apollogrouplaw.com) and a recognized Super Lawyers Rising Star in sports and entertainment law, a distinction awarded to only the top 2.5% of attorneys nationwide. With more than a decade of experience, Lance represents clients at the highest level across sports, entertainment, music, media, and corporate sectors, offering strategic, business-focused counsel that supports the protection and strengthening of brands, intellectual property, and business interests.
Over the course of his career, Lance has represented an international portfolio of clients, ranging from professional athletes and celebrity talent to multinational media companies, sports teams, and entertainment startups. His cross-industry and cross-border experience allows him to navigate complex legal and commercial issues, delivering strategic counsel designed to help protect his clients’ interests while supporting their growth.
Sports Law Practice: Lance’s interest in sports and entertainment law began as a football player in college and later working with sports agents, where he gained firsthand insight into the critical role attorneys play in managing contracts, intellectual property, and compliance for athletes. This experience shaped his career focus on sports law, where he now provides comprehensive counsel to athletes, teams, agents, and sports organizations.
Lance assists clients with:
- Player contracts and employment agreements, negotiating fair terms and compensation.
- Endorsement, sponsorships, and brand partnerships, seeking to maximize commercial opportunities while protecting rights.
- Licensing and intellectual property, including name, image, and likeness (NIL) protection.
- League and team compliance, advising on compliance with governing and sanctioning bodies.
Intellectual Property and Music Law: Lance’s practice is also rooted in intellectual property law and music law, where he has built and managed international trademark and IP portfolios for professional sports leagues, NASCAR and Porsche Carrera Cup race teams, celebrity estates, streaming platforms, podcasts, multinational media companies, and global entertainment brands. He advises on registration, licensing, enforcement, exploitation, and monetization strategies, working to protect his clients’ rights both in the U.S. and worldwide.
In the music industry, Lance represents artists, songwriters, producers, production companies, publishers, distributors, and rights holders in connection with:
- production and shopping agreements
- recording agreements, publishing, administrative, distribution and licensing agreements
- touring contracts
- merchandising
- Catalog sales or acquisitions
- Performance rights and royalties, streaming and digital media deals
- Protection of name, image, and likeness, including in connection with emerging issues around artificial intelligence and deepfake technologies
Lance works to safeguard his clients’ creative works and advance their financial interests.
Corporate & Business Counsel: Beyond sports, intellectual property, and music law, Lance provides corporate counsel to businesses, entrepreneurs, and investors. He advises on business formation, governance, joint ventures, sponsorship agreements, endorsement deals, talent contracts, and compliance matters. His ability to integrate legal protection with business strategy has made him a trusted advisor to both established organizations and emerging ventures.
Previous Experience: Prior to joining Apollo, Lance worked with Edison Nation, Inc., where he evaluated and help secured intellectual property rights for inventors, and with US Sports Management, Inc., where he advised NFL athletes and sports professionals on trademark protection and NCAA/NFL/NFLPA compliance matters. From the very beginning, Lance knew he wanted to focus on sports and entertainment law—there was no option B. That focus and dedication continue to guide his career, enabling him to help clients protect and grow their brands, creative works, and business interests at the highest level.
Summary: Today, Lance leverages 10+ years of experience and broad industry insight to deliver practical, results-driven counsel. Whether managing international trademark portfolios, negotiating music and entertainment contracts, or advising on corporate strategy, Lance provides clients with the legal foundation they need to succeed at the highest level.